Project Evaluation

For this unit we had to choose a brand and do thoroughly research and create 6 images (Catwalk, Editorial and Advertising).  When I first heard about the brief I was very excited and couldn’t wait to start. But later I felt stressed about certain things or things didn’t work out how I wanted them. As my brand I chose Givenchy as I thought that it would be a good brand to make great designs for. I especially liked the Spring/Summer Collection as it had shimmery and pastel tones. I had a lot of ideas for how to include the S/S collection into my designs and which mood I wanted to create. I also was very happy with my timed assessment. Even though the look might look a bit time consuming, I actually finished it very quickly with good results. Also it suited my model so much that I felt very confident with my work. My first shoot was a bit of a setback as the one advertising design didn’t suit my model at all. I just wasn’t how I imagined it in my head. But I think that this has also its positive side as I could reflect on what went wrong and how to overcome this problem.  In the end I choose a different model for that specific advert and also made a few changes in the products I used. The second problem I had to overcome was the styling. I am not a person that is good with styling so I should have probably asked a stylist to collaborate with me but on the other side I really wanted to do everything on my own just to get more experience in those areas too. After deciding what Kind of clothes I want to have in my different shoots I started looking around where I could find them. Luckily there were some clothes I could borrow and I also made the dresses for the catwalk looks myself, so I only had to buy two outfits. I made my catwalk dresses as I didn’t really wanted to spent too much money on the clothes as well as that I couldn’t really find what I had in my mind so I went and bought some fabric and hand sewed them as I don’t have a sewing machine. I actually was always interested in making my own clothes but never really did it before, so this was a very interesting and exciting experience. After finishing the first dress, I also knew what to do differently when making the second dress so it will be faster and more convenient. And luckily the dresses also fitted my model. I was afraid that they would be too small (even though I measured her) but in the end they were even a bit too big, which was still fine as I brought safety pins and clips with me when we were shooting. The last thing that didn’t go as I wanted was the “night” look for my editorial design. I took some images in front of a green screen because I made lace butterflies and wanted to add them later into the image. As for the background I wanted to have something dreamy like a lavender field or a cloudy sun set. I still think my idea would have been really good but when I started editing it I could not get rid of the green that was shining through the black lace. It really annoyed me but I just decided to choose a different image as I didn’t really have time to figure out how to get rid of it. It really would have been better at this point if we would have still had our IT lessons during the last two weeks before submission. I think the IT lessons were badly planned as we had them in the beginning when no one had any ideas or was shooting and we just waited our time and then when we actually needed them, we did not have any.  But overall, even with being too stressed with unit and other things that came up, I quite enjoyed designing my 6 looks and make them real. One thing I could have done better was definitely my research. I feel that this time I underestimated the research and could have done more.