Bibliography

• https://www.givenchybeauty.com
• http://style.time.com/2013/03/04/a-fashionable-life-hubert-de-givenchy/
• http://glamourdaze.com/2015/03/backstage-at-givenchys-first-collection-spring-1952.html
• http://www.pierre-dinand.com/
• Jean-Noël Liaut, Hubert de Givenchy, published by Grasset in 2000
• http://www.cosmopolitan.co.uk/beauty-hair/beauty-trends/g4142/spring-summer-2016-hair-makeup-trends/
• http://www.vogue.co.uk/beauty/2015/09/14/spring-summer-2016-hair-and-make-up-backstage
• http://www.fashionisers.com/trends/spring-summer-2016-makeup-trends/
• https://www.youtube.com/watch?v=YmcyTNWs9_Q- Givenchy | Spring Summer 2016 Full Fashion Show | Exclusive
• https://www.youtube.com/watch?v=0gRDqzPAec0 - Givenchy | Spring Summer 2016 Full Fashion Show | Menswear
• https://www.youtube.com/watch?v=2GRtMtscCW4- Inside the Givenchy Atelier with Riccardo Tisci – Vogue Weddings
• https://www.youtube.com/watch?v=peJGgVDuI60- Givenchy Spring Summer 2016 Advertising Campaign - Director's Cut

Project Evaluation

For this unit we had to choose a brand and do thoroughly research and create 6 images (Catwalk, Editorial and Advertising).  When I first heard about the brief I was very excited and couldn’t wait to start. But later I felt stressed about certain things or things didn’t work out how I wanted them. As my brand I chose Givenchy as I thought that it would be a good brand to make great designs for. I especially liked the Spring/Summer Collection as it had shimmery and pastel tones. I had a lot of ideas for how to include the S/S collection into my designs and which mood I wanted to create. I also was very happy with my timed assessment. Even though the look might look a bit time consuming, I actually finished it very quickly with good results. Also it suited my model so much that I felt very confident with my work. My first shoot was a bit of a setback as the one advertising design didn’t suit my model at all. I just wasn’t how I imagined it in my head. But I think that this has also its positive side as I could reflect on what went wrong and how to overcome this problem.  In the end I choose a different model for that specific advert and also made a few changes in the products I used. The second problem I had to overcome was the styling. I am not a person that is good with styling so I should have probably asked a stylist to collaborate with me but on the other side I really wanted to do everything on my own just to get more experience in those areas too. After deciding what Kind of clothes I want to have in my different shoots I started looking around where I could find them. Luckily there were some clothes I could borrow and I also made the dresses for the catwalk looks myself, so I only had to buy two outfits. I made my catwalk dresses as I didn’t really wanted to spent too much money on the clothes as well as that I couldn’t really find what I had in my mind so I went and bought some fabric and hand sewed them as I don’t have a sewing machine. I actually was always interested in making my own clothes but never really did it before, so this was a very interesting and exciting experience. After finishing the first dress, I also knew what to do differently when making the second dress so it will be faster and more convenient. And luckily the dresses also fitted my model. I was afraid that they would be too small (even though I measured her) but in the end they were even a bit too big, which was still fine as I brought safety pins and clips with me when we were shooting. The last thing that didn’t go as I wanted was the “night” look for my editorial design. I took some images in front of a green screen because I made lace butterflies and wanted to add them later into the image. As for the background I wanted to have something dreamy like a lavender field or a cloudy sun set. I still think my idea would have been really good but when I started editing it I could not get rid of the green that was shining through the black lace. It really annoyed me but I just decided to choose a different image as I didn’t really have time to figure out how to get rid of it. It really would have been better at this point if we would have still had our IT lessons during the last two weeks before submission. I think the IT lessons were badly planned as we had them in the beginning when no one had any ideas or was shooting and we just waited our time and then when we actually needed them, we did not have any.  But overall, even with being too stressed with unit and other things that came up, I quite enjoyed designing my 6 looks and make them real. One thing I could have done better was definitely my research. I feel that this time I underestimated the research and could have done more.

Brand Evaluation

Givenchy or the House of Givenchy was founded by Hubert Taffin de Givenchy in 1952. Hubert Taffin de Givenchy was born in 1927 and is of aristocratic French and Italian origins. He had a close relationship to his mother and grandmother and admired them both a lot. Apart from being interested in making costumes, he was also interested in drawing and architecture. As mentioned the House of Givenchy was founded in 1952 at 8, Rue Alfred de Vigny in Paris and his first garment was a white cotton blouse with flounced English lace sleeves, which was supposed to give a simple ad comfortable impression. The Autumn/ Winter 1952/53 Collection offered women a new freedom and was sold at reasonable prices. The collection had interchangeable, functional and chic skirts and blouses. In 1957 Givenchy released its first perfume L’Interdit which was personally made for Audrey Hepburn. Audrey Hepburn was Hubert De Givenchy’s muse and she was wearing his dresses in several of her films like Sabrina(1954), Breakfast at Tiffany’s(1961) or How to Steal a Million(1966). Givenchy also designed cinema costumes for Michele Morgan, Anouk Aimée, Liza Minnelli, Jeanne Moreau and Elizabeth Taylor. Other celebrities that have been seen wearing Givenchy  Haute Couture are Babe Paley, Princess Grace of Monaco, Marlene Dietrich and many more.  The Kennedy family wore Givenchy clothes to the funeral of John F. Kennedy.  Going back to the perfume, in 1959 Givenchy released its first male perfume which was called ‘Monsieur’. The Meaning of the Givenchy Logo. The Givenchy Logo was designed by Pierre Dinand and portrays stability, balance and quality. The logo unites the symbolism of the number 4 and the square, which stands for loyalty, solidity and methodical order. The square was chosen as it is a fundamental symbol in design. As well as you can see the not completely finished square as a ‘G’ for Givenchy. In 1989 Givenchy Beauté was founded. Most of the eyeshadows are in a square black case (referring to the logo again) and contain 4 shades.  Later on Givenchy Beauté also released blushers, highlighters, mascara(Very famous is the ‘Phenomen Eyes’  mascara by Nicolas Degennes), eyeliner (Le Soin Noir) , lipsticks/lipgloss and face products like the Hydra sparkling range, The Smile’ N Repair range or the Vax’In For Youth , which was the ” first age-defying cosmetic vaccine”. In 1991 Hubert de Givenchy opened the first Givenchy spa near Paris. As of today, Givenchy has four spas around the world. One of the top MakeUp artists who worked with Givenchy, especially for the Catwalk shows, is Pat McGrath. In the last few years she is especially known for sticking gems (small and big ones), lace, jewellery and other kinds of materials on the models of the Givenchy Catwalk shows. Those designs always show a great contrast to the mostly very elegant Givenchy fashion collection. For the Spring/Summer collection too, she added lace, ornaments, jewellery or gem stones which could be linked to the designers S/S Haute Couture collection. I felt very inspired by Pat McGraths work for the S/S2016 and wanted to do something similar for my own catwalk designs. For my designs I used smaller gems and small to medium sized pearls and made a headband out of lace flowers and the pearls. The gem stones which I stuck onto the eye area and lip area made the look very dramatic without overdoing it.  I also really liked the Spring/Summer 2016 MakeUp Collection as the tones were pastel like and shimmery, which gives an overall fairy like and glowy finish. In conclusion I choose Givenchy as it is a brand that gives me the opportunity to achieve very elegant looks as well as more Avant Garde ones. But sometimes I felt that I would maybe go too far away from the original Givenchy concept and had to consider if my design are appropriate. 

Editorial Look 2- Final Edit

Editorial Look 1- Final Edit

Catwalk Night Look- Final Edit

Catwalk Day Look- Final Edit

Givenchy Eyeliner Advert Image -Final Edit

Givenchy Eye Shadow Image- Final Edit

Catwalk Day Look Shoot

For my simple Catwalk look I kept the hair like in the darker one as I wanted a connection between my Catwalk designs. Apart from having similar dresses. The make is also more toned down and more bright colours (like white and light grey) were used. I also added the big lace necklace as I thought it would go along with the head decoration quite nicely. Especially for this shoot we tried to take more backstage-like images and how the models may look while they are waiting.

The images are not really my favourites because I couldn't really find a pose for Rosie where I thought 'oh yeah that looks awesome'. But regarding the makeup I quite like how it is mostly really nice beauty makeup with only a couple of extras like the two single lashes on each side or the 3 little gem stone underneath the eyes

Catwalk Night Look Shoot

I am very happy with the outcome of my 'night' Catwalk look shoot. Especially as I was a bit worried how my self-made dress would turn out and if it will actually fit. Luckily it wasn't too small. On the opposite it was a bit too big but I had clips and safety pins with me so that wasn't a problem.

I was also relived that I was able to recreate the makeup look.

While I was shooting I had to work fast as the gloss was moving and the gems underneath the eye and around mouth area started moving as well. Next time I will definitely use a different kind of glue.

The following images are some of my favourites and I actually didn't had to edit them that much.

Editorial Night/ Look 2 Shoot

I feel like it was a good decision to choose the black lace play-suit for the shoot. It doesn't get in the way with the brighter colours of the makeup. Also the black lace parts give the whole look a bit more sexiness. Again I am happy with the outcome and have to say that my models acting/posing actually improved over the past month which was lucky for me. Because now she is actually able to look more mature in the images.

For this look my main idea was it to shoot the model and the tutu fabric butterflies I made in front of a green screen to then be able to add them together in post production and design a dreamy background. Unfortunately that didn't out the way I wanted. As you can the through the tutu fabric I wasn't able to remove all of the green background and thereby wasn't able to insert it nicely with the rest. There may would have been a way but as this editorial look was one of the last images I edited I didn't have time to ask our IT instructor about it. It is really a shame but maybe some other time I will be able to do it.

Editorial Day /Look 1 Shoot

The images for the first Editorial look turned out better than I imagined. I want to create a carefree image and I think that was achieved well especially through the styling. Even though sometimes I thought it might look too cute . Apart from adjusting the skirt in the images where my model was sitting , I actually didn't need to edit that much. Which is quite helpful.What I like about the images is that in some Vicki  looks a bit cheeky but also gives a slightly sexy undertone in the way she looks or angles her head. For this carefree look it is nice combination to have both

Advert Eye shadow Look Shoot

Here are some of my final images for the Givenchy Eye Shadow Advert Shoot

The pose is mostly the same but the angles are slightly different and I edited them differently.

Overall I was very happy with the outcome of this shoot. Again this look suited Rosie very good and I was very relieved as the first try with the other model went very wrong. I also changed the straight and middle centered hair into a simple low ponytail. As for the styling I also changed the clothes idea from before into Rosie wearing a simple black blazer and black trousers. Now the overall look looks very elegant and chic and more Givenchy like than the first shoot did.

Advert Eyeliner Look Shoot

For my eyeliner advert I actually didn't have that many images I liked even though I took tons of photos. Therefore it was a bit hard to find an images that I really liked. But I had a series of images similar to the last one and decided to use one of them for my final image.

Something I realized regarding the makeup was that my models eye form does not suit this kind of eyeliner look. As she had hooded eye it was very difficult to take images where you could see the eyeliner nicely. I knew my model before the shoot so I should have remembered but I somehow forgot about her hooded eyes. But as I chose of of the side profile images for my final edit it was alright as you could see the eyeliner nicely. But initially I wanted an advert image where the model looks straight into the camera which was not possible in this case.

Making the dresses for the Catwalk looks

So as I couldn't quite find the dresses I wanted to have for my Catwalk looks I decided to make the dresses myself.I had to sew them by hand as I don't own a sewing machine and also it was the first time for me to actually design and make clothing. Before I ever only sew buttons back on or fixed something but never something as major as this. It was a really great experience even though there were times I got bored of it or because I made my life unnecessarily difficult because I didn't pay attention to what I was doing. But in the end I had two dresses and that's what counts

The first dress was for the 'Day' Catwalk look and as the makeup design was rather simple I wanted to keep the dress more 'simple' and 'plain'. As I wanted to use black for the other dress I thought grey would be a nice contrast.

I bought all of the fabrics at Fabric Land so it wasn't too expensive either. 

For both dresses I bought a silky fabric in the chosen colour( grey and black) as well as grey tutu fabric (I already had a black one at home) and some black and grey lace and I had to buy some grey thread. And I also bought two zippers.

At uni I took Rosie's measurements (the ones that I thought were important) and measured the fabric at home. Then I cut the fabric to the right size, I actually left some extra fabric just in case, and attached the zipper. Now for the grey dress I did the whole zipper and closed off the back right in the beginning so later it was a bit difficult to attach the lace and tutu skirt.That's why I changed the order slightly when I was doing the second dress. 

In the images below you can see how it looked after sewing on the zipper first and then later closing off the rest of the back

I left a few centimeters open just in case.

Then I took the tutu fabric to make the skirt part of the dress and tried to sew it on , having the waistline in mind-> later when I did the shoots I saw that the skirt part was slightly too low but it was still alright with me. afterwards I sew the lace band just above the skirt bit so the skirt would blend it nicely.

And here we have the finished dress. I also made kind of 'knots' -they are not really knots- into the lower part(tutu fabric) to make it look more voluminous.

I basically did the same thing with the black dress apart from the fact that I didn't close off the whole back at the very beginning so it was easier and way faster to sew on the tutu fabric and the lace cord.

I also added some black lace at top(where it starts at the chest) to make it a bit more different. Also I thought it looked nice. The tutu bit is also slightly different as I added more layers of fabric and I added an extra longer section only at the back. It looked a bit like those really long wedding veils. 

Again I added the 'knots' to give it overall more volume and to pull up the sides a bit.

Even though the dresses are far away from being perfect I had a lot of fun making them and for being the first dresses I ever made by hand they are not too bad:) Also after seeing my images from the shoot and seeing that they still came out good made be well proud.